You're doing everything right and still stuck one level below where you belong.
I coach accomplished product leaders, senior PMs through VPs, who keep hearing “not yet.” In 90 days, I help you operate like, and get seen as, the leader you already are, so your next promotion stops being something you wait for.
20+ years in product. Former product-org leader at Seen by Indeed. I've spent two decades on the side of the table where promotion decisions actually get made.
You're not underperforming. You're being overlooked.
The promotion went to someone else.
Your reviews say outperforming. You carry the hardest work on the team. And the title went to the person who talks more, not the one who delivers more.
“Be more strategic.” With no idea what that means.
“Show more executive presence.” “Operate at the next level.” Feedback nobody will define, tied straight to a promotion you keep not getting.
You're a high performer, and you're invisible.
The people who decide your future don't see your impact. It lives in your head and your team's, not in the rooms where it would count.
You've been “almost ready” for years.
“Next cycle.” “You're close.” Every year stuck is comp you don't recover and roles you'll never be offered. You can feel the window narrowing.
In 90 days, you go from passed over to the obvious choice.
Not a plan that sits in a drawer. A real change in how you work, how you're seen, and what you're capable of, with an AI system that keeps making your case after the engagement ends.
Altitude
From reacting to feedback you can't decode, to setting strategy out loud, in the language leadership actually decides in.
You walk away with a clear story of the strategic impact you're driving, and a real initiative you've launched and are running, not just a plan for one.
Visibility
From invisible high-performer to championed by the leaders who decide. The rooms you're not in start saying your name.
You walk away with senior advocates who speak up for you when you're not in the room, and a promotion case your manager has already bought into.
Leverage
From doing it all by hand to running an AI system that multiplies your output and makes your impact visible. Most coaches talk about AI. I build it with you.
You walk away with a working AI system, research agents and a strategy generator, that keep your impact visible without the busywork.
I've sat in the room where they decide who gets promoted.
For over 20 years I built and led product teams, including a product org at Seen by Indeed. I've written the promotion cases, sat in the calibration rooms, and watched brilliant people get passed over for reasons no one ever said out loud.
That's the gap I coach to. I help you decode what leadership actually wants, make your impact impossible to miss, and build the executive trust that turns “not yet” into “obviously.” This isn't job-search coaching. It's about winning the level you've earned, where you are.
And there's a third piece: leverage. Altitude and visibility win you the case; leverage is what lets you carry the next level once you have it. Right now the highest-leverage skill in product is becoming a genuinely effective AI product leader. So I don't just talk about AI, I do the hands-on work with you, building real tools that keep running long after the engagement ends, so the capability stays yours.
“Will is one of those rare individuals in life that can radically change how you think.”
“I can honestly say that few people have had such an impact on my life as Will.”
Which one are you?
The 90-Day Breakthrough→
Get to the next level. For senior PMs through VPs who are ready and stuck. I help you close the gap and make the case for your promotion.
The AI-Native Leader→
Lead your org's AI transformation. For directors through CPOs handed an AI mandate and no playbook. I build the operating model with you.
Stop waiting to be chosen.
One call. I tell you what's actually holding you back, and whether the work is a fit. No pitch you have to sit through.